neuromarketing

Day 1
Introduction
Overview of Analytical-Strategic-Operational Marketing
Traditional marketing vs Neuromarketing
Day 2
How the brain works (principles of anatomy and neurophysiology) Neurotransmitters
Cortical areas
Mesencephalic areas (limbic system)
synapses
Day 3
Inputs and sensory languages Quality and quantity of inputs Inductions and behaviors Mirror neurons
Day 4
Brain areas and marketing Subliminal communications Brain electrical phases Pre-hypnotic inductions Hypnotic inductions
Day 5
Neuromarketing tools and results analysis Metanalysis
Create a strategy (methods)
my neuromarketing strategy
overview of the approach to crisis management in neuromarketing
(we will follow an interactive method, use of audiovisuals and practical exercises)

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